KomoNews.com rolled out some changes to their home page layout recently. One of the changes may signal some discomfort on their part with regard to traffic going to the hyper-local pages.
When I first visited the site this week I was prompted with an overlay that suggested I check out the local communities section. Obviously, they are looking to drive traffic into those hyperlocal community pages. The div is apparently frequency capped, so I only got it once. Could this suggest a little angst on their part with regard to traffic to those pages?
Also, they have added topics pages adjacent to content buckets/modules on the home page. This is typically a d strategy to drive users to longer-tail content and drive SEO. DataSphere powers topics pages and is most assuredly powering the new topics feature.
Tuesday, March 30, 2010
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